Retail Design,
Visual Merchandising &
Brand Experience Leader
I develop creative retail strategies, immersive environments, and scalable visual experiences that translate brand vision into meaningful customer engagement and measurable results.
STRATEGY | RETAIL EXPERIENCE | FIXTURE DEVELOPMENT |
FIELD EXECUTION | PROGRAM LEADERSHIP
PROVEN IMPACT AT SCALE 20 YEARS OF GLOBAL RETAIL EXPERIENCE
STORES SUPPORTED
ACROSS GLOBAL BRANDS
GROWTH IN COMPANY SERVICE SALES
SALES INCREASE FROM INTEGRATED RETAIL ROLLOUT
INCREASE IN FOOT TRAFFIC ACROSS 40+ LOCATIONS
INCREASE IN
CONVERSION
|
|
|
|
1,400+
32%
40%
20%
15%
Author of Field Visual
Merchandising Strategy
Published by Kogan Page
A practical framework for developing and executing field visual merchandising strategies across retail organizations. Used in academic and professional settings worldwide.
P
From Strategy to Store Execution
Explore examples of how I've led visual merchandising, retail design, and fixture programs
from concept to field across global brands.
LEADERSHIP ENDORSEMENTS
What People Say
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"Paul was a creative leader and outstanding teammate who was respected by clients externally and internally. He always exceeded our merchandising objectives and brought the brand to life in the market. He has an outstanding work ethic and creative drive. I would highly recommend Paul. He will make your organization better."
Mike Metcalfe
VP Footwear Sales/Merchandising North America
Reebok International
" My sales teams have worked with Paul on numerous store projects over the past 6-7 years, and Paul has always gone above and beyond when seeing these projects to completion. Paul’s expertise in Visual Merchandising Programs, Store Layouts and Planning, and MockShop Visual Retailing concepts are first-rate. Paul’s guidance, diligence, and dedication to In-store Merchandising Program implementation was often the difference between success and failure regarding accurate and on-time store goals. My team’s always found Paul to be a professional and pleasure to work with.."
Kurt Willett
Senior VP Sales
Dickies
"Paul's a valued Mfg Member of the World Alliance, one who relates well to todays In-Store retailer service challenges. He's detailed in his processes and works closely with his retail partners in providing a successful ROI to the many retailers selling the Williamson-Dickie Brand. He's recently written a book and served as our 2014 RMMC conference chair. Our industry needs more Sr level thought leadership as Paul provides to his clients, customers, and retail service partners."
Thomas Caddell
Executive Director
The World Alliance for Retail Excellence and Standards
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"We are very fortunate to have found someone with Paul’s expertise working for so many top-tier companies. He brings industry best practices and an extraordinary sense of how to maximize each unique retail space. Paul helped bring us from no brand identity to an established specialty retailer."
Gwynne Gillette
COO - Cloverkey
"Paul was instrumental in the initial design and rollout of Cloverke’s first 20 retail stores. In the interim period when our fixtures were being manufactured oversees, Paul was able to leverage his domestic sources to meet our objectives. Paul also introduced us to MockShop, a visual software tool that was used to build fully merchandised, interactive 3D store designs. I am confident that Paul’s expertise within MockShop helped us get awarded different projects."
Justin Cohen
President - Cloverkey
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"Thanks for helping make Reebok’s presence at the Olympics such a success. We couldn’t have done it without you!"
Patricia Hambrick
Group Vice President
U.S. Marketing - Reebok