Retail Design,
Visual Merchandising &
Brand Experience Leader
I develop creative retail strategies, immersive environments, and scalable visual experiences that translate brand vision into meaningful customer engagement and measurable results.
STRATEGY | RETAIL EXPERIENCE | FIXTURE DEVELOPMENT |
FIELD EXECUTION | PROGRAM LEADERSHIP
PROVEN IMPACT AT SCALE 15+ YEARS OF GLOBAL RETAIL EXPERIENCE
STORES SUPPORTED
ACROSS GLOBAL BRANDS
GROWTH IN COMPANY SERVICE SALES
SALES INCREASE FROM INTEGRATED RETAIL ROLLOUT
INCREASE IN FOOT TRAFFIC ACROSS 40+ LOCATIONS
INCREASE IN
CONVERSION
|
|
|
|
1,400+
32%
40%
20%
15%
Author of Field Visual
Merchandising Strategy
Published by Kogan Page
A practical framework for developing and executing field visual merchandising strategies across retail organizations. Used in academic and professional settings worldwide.
P
From Strategy to Store Execution
Explore examples of how I've led visual merchandising, retail design, and fixture programs
from concept to field across global brands.
LEADERSHIP ENDORSEMENTS
What People Say
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"Paul was a creative leader and outstanding teammate who was respected by clients externally and internally. He always exceeded our merchandising objectives and brought the brand to life in the market. He has an outstanding work ethic and creative drive. I would highly recommend Paul. He will make your organization better."
Mike Metcalfe- Chief Executive Office
" My sales teams have worked with Paul on numerous store projects over the past 6-7 years, and Paul has always gone above and beyond when seeing these projects to completion. Paul’s expertise in Visual Merchandising Programs, Store Layouts and Planning, and MockShop Visual Retailing concepts are first-rate. Paul’s guidance, diligence, and dedication to In-store Merchandising Program implementation was often the difference between success and failure regarding accurate and on-time store goals. My team’s always found Paul to be a professional and pleasure to work with.."
Kurt Willett- Executive VP
"Paul's a valued Mfg Member of the World Alliance, one who relates well to todays In-Store retailer service challenges. He's detailed in his processes and works closely with his retail partners in providing a successful ROI to the many retailers selling the Williamson-Dickie Brand. He's recently written a book and served as our 2014 RMMC conference chair. Our industry needs more Sr level thought leadership as Paul provides to his clients, customers, and retail service partners."
Executive Director