Visual Merchandising, Freelance Visual Merchandising, Visual Merchandising Strategies, Window Displays, Mannequin Styling & Storytelling, Paul J. Russell Visual Merchandising Consultant
My career has been driven by a singular vision: crafting exceptional customer experiences through innovative visual merchandising strategies. This passion has evolved into a deep understanding of the customer journey and the art and science of connecting brands with their target audiences.
My expertise has shaped visual strategies for global powerhouses including VF Corporation, adidas, Dickies and Reebok, while also guiding specialty retailers like Bernini, Alexander Julian, Universal Studios, and Jos. A Bank Clothier. These collaborations have honed my ability to bridge the interests of retailers, vendors, and brand marketers, creating strategies that deliver value for all stakeholders.
This extensive experience has established me as a thought leader in the retail industry. I've contributed articles to retail publications worldwide and authored "Field Visual Merchandising Strategy," which reached #2 on Amazon's Best Reference Books on Merchandising. My industry influence extends to serving on the Manufacturer/Retailer Counsel for the World Alliance for Retail Excellence and Standards, where I've provided valuable insights to both manufacturers and retailers. This expertise was further recognized when I was selected to chair the 2014 Retail Merchandising and Marketing Conference.