Visual Merchandising, Freelance Visual Merchandising, Visual Merchandising Strategies, Window Displays, Mannequin Styling & Storytelling, Paul J. Russell Visual Merchandising Consultant
Throughout my career, I’ve been a visionary and have developed a passion for designing unique customer experiences. Through the art and science of visual merchandising strategies, I’ve acquired a deeper understanding of the customer journey and how to connect target consumers with brands and retailers alike.
I’ve executed visual merchandising strategies for world-renowned global brands such as the VF corporation adidas, Reebok and have provided consulting services to specialty retailers such as Bernini, Alexander Julian, Universal Studious, and Jos. A Bank Clothier. Through the development of these strategies, I've acquired a unique skill set and a richer understanding of the importance of collaboration between retailers, vendors, and brand marketers, in which all parties work toward mutually beneficial objectives.
This experience has positioned me to write numerous articles for retail magazines in the US and abroad and author the book "Field Visual Merchandising Strategy," Amazon’s #2 Best Reference Book on Merchandising. I have also had the privilege to serve on the Manufacturer/Retailer Counsel for the World Alliance for Retail Excellence and Standards, providing insight and resources for manufacturers and retailers. Additionally, I have served as the Chairman of the 2014 Retail Merchandising and Marketing Conference.
